The article is a report on the new website of an Australian fashion store called Myer. Myer spent over 9 million dollars on developing the new website. The philosophy behind this investment, according to the company, is that the website will boost their online presence, and that, combined with their existing network of 67 stores in Australia, will greatly increase their customer base, sales and profits.
Reading this article reminded me of how the internet is increasingly affecting our lives and strengthening the global community. Everything from music to education, books and shopping - practically anything you want - is available online. In the case of Myer, more and more of their customers are getting "connected" to the web, and it makes more sense in the world's online environemnt for Myer to increase their online presence.
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